New customer TradeWindow uses Nintex Promapp to support global growth

Although the end game for most organizations is to see growth, when that expansion happens rapidly teams find themselves facing a myriad of business challenges, as can be attested by early-stage software development company, TradeWindow.

Providing digital solutions to exporters, importers, freight forwarders, and customs brokers, TradeWindow turned to Nintex Promapp® to support its recent expansion and to prepare for ambitious international growth.

“When a business is growing quickly, it’s critical to have well-documented processes in place,” says Andrew Balgarnie, Chief Revenue Officer, TradeWindow.

“This provides clarity across teams, particularly with new staff members, on how processes operate and ensures clear lines of communication.”

TradeWindow’s software delivers back-office productivity gains, connectivity with supply-chain partners, and visibility of how products are moving through those supply chains. By using Promapp, they are now empowered to discover, map, manage and govern their organizational business processes.

To experience how organizations have gained total visibility and control over their business processes with Nintex Promapp, click here

Rapid growth demands standardization

With its headquarters in New Zealand, TradeWindow also has significant operations in Australia and Singapore. During the past three-and-a-half years, the firm has grown from a staff of five to more than 90 people.

The Promapp deployment project began in late 2021 and took just eight weeks to complete and make full use of the platform.

“You can imagine the growth pressures we experienced during this time,” says Balgarnie. “People were pursuing a range of objectives and operating in different ways.

“We knew this needed to be addressed before we grew any larger, which is when the decision was made to deploy Promapp.”

Having Promapp in place has also helped the team at TradeWindow as they work towards their listing on the New Zealand Stock Exchange, since fully documented risks and processes are a basic requirement for a listed company.

Focus on value-adding tasks

With Promapp fully operational and all core processes fully mapped, TradeWindow is realizing significant business benefits. Activities are now conducted consistently across all locations and a number of previous inefficiencies that existed have been removed.

“Where teams are no longer caught up in administrative tasks, we actually found that energy can be refocused to better serve our customers,” Balgarnie concludes.

“With Promapp in place, we now have the platform that can help us achieve this goal.”



To learn more about how your organization can implement Nintex Promapp like TradeWindow has, start off by requesting a demo of Promapp here. 



Laetitia Smith

Laetitia Smith is a senior manager on Nintex’s corporate marketing team and is based in Auckland, New Zealand. In her global role, she leads and executes PR/AR initiatives and the company’s social media program. She loves collaborating with customers to share their success stories as they manage, automate, and optimize their business with their technology.

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